![]() 6 These younger generations influence spending of over $350 billion. Gen Zers alone account for $29 billion to $143 billion in direct spending 5 and even more in indirect spending, thanks to their significant influence over their parents’ buying habits. Gen Zers and Millennials Are Leading the Wayĭemand for plant-based food is especially strong among Gen Zers and millennials, who now make up the largest base of consumers. 3 Over the last year, demand for plant-based meats increased by 280%. 2 Many more identify as “flexitarian,” while four in 10 have tried vegan meat alternatives. A new study estimates that at least 9.7 million people in the U.S. Over the last 15 years, the number of Americans who identify as vegan has increased by 3,245%. 1 In light of all the negative effects of animal agriculture on animal welfare, workers’ well-being, the environment, and human health, many are choosing to go vegan. In fact, two-thirds of consumers believe that following the outbreak of COVID-19, sustainability has become a more important priority in combating climate change. Consequently, many of us are seeking ways to reduce our environmental impact and make the world a better place. The effects of climate change are taking an ever greater toll, and more people are being affected by growing public health risks from chronic and infectious diseases-including full-blown pandemics like COVID-19-resulting in worsening social inequality. Companies are learning to anticipate and respond to this demand-these days, introducing or expanding a vegan offering is not only the ethical thing to do but also a smart business decision. And it’s environmentally friendly, as it reduces our contribution to climate change.Īs the benefits of vegan eating receive more widespread attention, millions of people are choosing to ditch animal-derived foods and consumer demand for vegan products is skyrocketing. It improves our metabolic health and our immune systems. It helps reduce the risk of pandemics and antibiotic resistance. Eating vegan spares cows, pigs, chickens, and other animals the misery of cramped, filthy conditions on intensive farms and the inevitable terror of slaughter at the end of their short lives. ![]() As a consequence, many are going vegan-a choice that has endless benefits. Around the world, people are waking up to the catastrophic effects of eating animals.
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